ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT INVESTASI GENERASI Z DI PASAR MODAL SYARIAH

Abstrak

This research aims to analyze the factors influencing Generation Z's interest in investing in the sharia capital market, which includes investment knowledge, returns, technological advancement, and capital market training. The background of this study is based on the important role of Generation Z, currently in their productive age, in engaging through investments in the Islamic capital market to enhance the country's economy. This study employs a census sampling strategy in conjunction with a quantitative methodology. Total 57 sample are Generation Z students majoring in Islamic Economics at Muhammadiyah University of Kudus. Multiple linear regression analysis was used to examine the data.. The research results indicate that the coefficient of regression value for Investment Knowledge (X1) (0.002) < 0.05, hence exerting a considerable influence on Generation Z's investment interest in the sharia capital market. Meanwhile, the coefficient of regression values for the variables Return (X2), Technological Advancement (X3), and Capital Market Training (X4) show significance levels of (0.135) > 0.05, (0.221) > 0.05, and (0.160) > 0.05, respectively, indicating that they do not significantly affect the investment interest. The analysis results from the determination coefficient test demonstrate that 63.1% of the variables studied influence the investment interest of Generation Z in the sharia capital market.