HEDONISME DAN GAYA HIDUP KONSUMTIF DI KALANGAN MAHASISWA MUSLIM

Abstrak

Perkembangan teknologi digital dan media sosial telah membawa perubahan signifikan terhadap pola hidup masyarakat, termasuk mahasiswa. Salah satu fenomena yang banyak muncul adalah gaya hidup hedonisme yang sering berkaitan dengan perilaku konsumtif. Penelitian ini bertujuan untuk menganalisis fenomena gaya hidup hedonis dan kecenderungan perilaku konsumtif di kalangan mahasiswa Muslim di kota Medan. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan secara online menggunakan Google Form. Sampel penelitian terdiri dari mahasiswa Muslim aktif dari beberapa universitas di kota Medan, yaitu Universitas Negeri Medan (UNIMED) dan Universitas Islam Negeri Sumatera Utara (UIN-SU). Data yang diperoleh kemudian dianalisis secara deskriptif untuk menggambarkan kecenderungan sikap mahasiswa terhadap gaya hidup hedonis, pengaruh media sosial, serta perilaku konsumtif dalam kehidupan sehari-hari. Hasil penelitian menunjukkan bahwa sebagian besar responden tidak sepenuhnya terpengaruh oleh tren gaya hidup konsumtif yang berkembang di media sosial maupun lingkungan pergaulan. Mayoritas mahasiswa menunjukkan kemampuan dalam mengontrol keinginan konsumtif, memiliki tingkat kepercayaan diri yang cukup baik, serta mampu membedakan antara kebutuhan dan keinginan. Selain itu, dalam perspektif Islam, sikap tersebut mencerminkan penerapan nilai-nilai kesederhanaan, pengendalian diri, dan keseimbangan hidup. Penelitian ini menunjukkan bahwa meskipun gaya hidup hedonis menjadi fenomena yang berkembang di kalangan generasi muda, sebagian besar mahasiswa Muslim masih mampu mempertahankan nilai-nilai religius dan rasional dalam mengelola gaya hidup serta perilaku

The rapid development of digital technology and social media has significantly influenced the lifestyle patterns of modern society, particularly among university students. One of the emerging phenomena associated with this development is the hedonistic lifestyle, which is often closely related to consumptive behavior. Exposure to various lifestyle trends, luxury goods, and social comparisons through digital platforms can encourage individuals, especially young people, to pursue pleasure, prestige, and material satisfaction. This condition has the potential to shape students’ attitudes toward consumption and daily lifestyle choices.This study aims to analyze the phenomenon of hedonistic lifestyles and the tendency toward consumptive behavior among Muslim university students in the city of Medan. The research employs a quantitative approach with data collected through an online questionnaire distributed via Google Forms. The sample consisted of active Muslim students from several universities in Medan, particularly Universitas Negeri Medan (UNIMED) and Universitas Islam Negeri Sumatera Utara (UIN-SU). The collected data were analyzed using descriptive statistical analysis to identify patterns and tendencies in students’ responses regarding lifestyle, the influence of social media, and their consumption behavior.The findings indicate that the majority of respondents are not fully influenced by the consumptive lifestyle trends widely promoted on social media or within their social environment. Most students demonstrate the ability to control their consumptive desires, possess adequate self-confidence, and are able to distinguish between needs and wants. From an Islamic perspective, these attitudes reflect the implementation of values such as moderation, self-control, and balance in life. The results suggest that despite the increasing exposure to hedonistic trends, most Muslim students maintain rational considerations and religious values in managing their lifestyle and consumption behavior.