COMMUNITY VISIT INTEREST TO THE POSYANDU IN BALUNG LOR VILLAGE IN TERMS OF THE SERVICE QUALITY OF POSYANDU CADRES

Abstrak

(Introduction) This study examines community interest in visiting the Posyandu (Integrated Health Post) in Balung Lor Village, viewed from the quality of services provided by Posyandu cadres. Posyandu plays a central role in providing community-based primary health and family planning services in Indonesia. It serves as a vital platform for promoting maternal and child health, particularly in reducing maternal and infant mortality rates. However, public participation in Posyandu activities has shown a decline in recent years, raising concerns about the effectiveness of service delivery and community engagement. (Background Problems) The main problem addressed in this research is the decreasing number of community visits to Posyandu in Balung Lor Village, which may be influenced by the perceived quality of services provided by Posyandu cadres. The research question is: How does service quality affect the community’s interest in visiting Posyandu in Balung Lor Village? (Novelty) Previous studies have primarily focused on describing service quality in Posyandu or its relationship with satisfaction, but few have examined how service quality directly influences community visit interest particularly in rural contexts like Balung Lor Village. (Research Method) This research uses a quantitative method. The population consists of mothers or caregivers of children under five in Balung Lor Village, Jember Regency. Using purposive and accidental sampling, 130 respondents were selected. Data were collected using questionnaires based on the SERVQUAL model (tangibles, reliability, responsiveness, assurance, and empathy). (Findings/Results) The study is expected to show that higher service quality positively influences community visit interest, emphasizing the importance of cadre professionalism, facility readiness, and empathy. (Conclusion) Improving Posyandu service quality can increase community participation and strengthen community-based healthcare. The main takeaway is that revitalizing Posyandu services through better cadre training and facility improvement can enhance public trust and visitation rates.