POTENSI PENGEMBANGAN WISATA KULINER HALAL DALAM UPAYA PENINGKATAN EKONOMI MASYARAKAT KOTA SAMARINDA (STUDI PADA MAHAKAM RIVERSIDE MARKET)

Abstrak

This research is motivated by the development of tourism in Indonesia, in addition to developing tourism is also considered as the sector that has the most positive impact on all lines, both in terms of social, culture, especially in terms of economic growth of the community. The contribution of tourism has had an impact on the surrounding community in addition to the opening of new jobs, the establishment of tourist destinations also provides opportunities for the surrounding community to grow their creative economy by seeing existing business opportunities. Along with the increasing public awareness of the importance of consuming halal food, the need for tourist destinations that serve halal food is also increasing, considering that Indonesia is a country with a majority Muslim population. So the purpose of this study is to determine the Potential for Halal Culinary Tourism Development in Efforts to Improve the Economy of the Samarinda City Community (Study on Mahakam Riverside Market). This study uses a descriptive qualitative research method, in the form of field research. Data sources consist of primary and secondary data. Data collection techniques through observation, interviews, and documentation. Data analysis used is data reduction, data presentation, drawing conclusions. The results of the study show that, first, Mahakam Riverside Market Samarinda City has met the four main components that are indicators of tourist attraction, namely Attraction, Accessibility, Amenity, and Ancillary. Second, Marimar has the potential to become a halal culinary tourism in Samarinda based on halal tourism indicators, namely in terms of Accessibility, Communication, Environment and Services. But there are still several obstacles, namely related to halal certification and the lack of government programs related to the development of halal tourism. Third, the establishment of Marimar has a positive impact on the people of Samarinda City, starting from the opening of employment opportunities, and the growth of the creative economy of the community by seeing business opportunities to open businesses and increasing community income.