REPRESENTASI VISUAL NILAI MORAL DALAM FILM “JUMBO” : PENDEKATAN BARTHES SEBAGAI MEDIA EDUKASI ANAK-ANAK

Abstrak

Penelitian ini mengkaji representasi visual nilai-nilai moral dalam film animasi populer Indonesia “Jumbo” (2025) dan perannya sebagai media edukasi anak. Dengan menggunakan metode kualitatif melalui pendekatan semiotika Roland Barthes, penelitian ini menganalisis bagaimana elemen visual seperti desain karakter, simbol, dan warna membentuk makna denotatif, konotatif, dan mitos. Analisis film didukung oleh data wawancara mendalam dengan animator, audiens dewasa, dan audiens anak-anak untuk membandingkan intensi kreator dengan pemahaman penonton. Hasil penelitian menunjukkan bahwa nilai-nilai moral fundamental seperti keberanian, persahabatan tulus, penerimaan diri, dan anti-perundungan berhasil disampaikan secara efektif melalui tanda-tanda visual. Beberapa diantaranya adalah desain karakter yang bulat mengonotasikan kebaikan hati, penggunaan simbol kalung bunga melati merepresentasikan ketulusan, dan perubahan grading warna dari suram menjadi cerah melambangkan harapan. Disimpulkan bahwa “Jumbo” merupakan media edukasi karakter yang intens dan efektif, yang mampu membungkus pesan-pesan mendalam secara tersirat maupun tersurat dalam kemasan hiburan yang menyentuh, sehingga terdapat keselarasan kuat antara pesan visual yang dirancang oleh kreator dengan interpretasi makna oleh audiens anak-anak maupun dewasa.

This research examines the visual representation of moral values in the popular Indonesian animated film “Jumbo” (2025) and is used as a medium for children's education. Using a qualitative method through Roland Barthes' semiotic approach, this study analyzes how visual elements such as character design, symbols, and colors form denotative, connotative, and mystical meanings. The film analysis is supported by in-depth interview data with animators, adult viewers, and child viewers to compare the intensity of the creator with the audience's understanding. The results of the study show that fundamental moral values such as courage, friendship, sincerity, self-acceptance, and anti-bullying are conveyed effectively through visual signs. Some of them are the round character design that contains the meaning of goodness, the use of the jasmine flower necklace symbol that contains the meaning of sincerity, and the change in color gradation from gloomy to bright which contains the meaning of hope. It can be concluded that “Jumbo” is an intense and effective character education medium, which is able to package profound messages implicitly and explicitly in a touching entertainment package, so that there is a strong harmony between the visual message designed by the creator and the understanding of its meaning by children and adult viewers.