PENGARUH GREEN HUMAN RESOURCE MANAGEMENT DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR ENVIRONMENT TERHADAP KINERJA KARYAWAN DI TIGA GERAI INDOMARET

(Studi Kasus Pada Indomaret Kelurahan 36 Ilir)

Abstrak

Populasi dalam penelitian ini adalah indomaret dikawasan 36 ilir kota palembang Penelitian ini bertujuan untuk mengetahui pengaruh Green Human Resource Management (GHRM) dan Organizational Citizenship Behavior Environment (OCBE) terhadap kinerja karyawan pada tiga gerai indomaret di palembang. Dengan metode penelitian menggunakan pendekatan kuantitatif dengan total sampel 31 karyawan dijadikan sampel melalui teknik sampling jenuh. Instrumen diuji melalui uji validitas, reabilitas, dan uji asumsi klasik sebelum analisis regresi linear berganda dilakukan. Hasil penelitian menunjukkan bahwa GHRM dan OCBE secara parsial tidak berpengaruh signifikan terhadap kinerja karyawan. Namun secara simultan keduanya memberikan pengaruh signifikan dan mampu menjelaskan 27,1% variasi kerja. Hal ini menegaskan bahwa praktik ramah lingkungan dan perilaku sukarela karyawan saling melengkapi dalam mendukung peningkatan kinerja. Dengan demikian, perusahaan perlu memperkuat sosialisasi, pelatihan, serta pembiasaan perilaku hijau agar karyawan dapat meningkatkan kontribusi terhadap pencapaian kinerja organisasi.

The population in this study consists of employees working at indomaret stores located in the 36 ilir area of palembang. This research aims to examine the influence of Green Human Resource Management (GHRM) and Organizational Citizenship Behavior Environment (OCBE) on emloyee performance at three indomaret branches in palembang. The study employs a quantitative approach, with a total of 31 employees selected as the sample using a saturated sampling technique. The research instrumen was tested throught validity testing, reability testing, and classical assumpation tests prior to conducting multiple linear regression analysis. The results indicate that GHRM and OCBE do not have a significant partial effect on employee performance. However, when tested simustaneously, both variabels show a significant influence and are able to explain 27,1% of the variation in employee performance. These findings suggest that environmentally friendly HR practices and voluntary green behavior complement one another in supporting performance improvement. Therefore, companies need to strengthen socialization, training, and habituation of green behavior so that employees can enhance their contribution to organizational performance achievement.