ANALISIS PENGARUH LITERASI DIGITAL DAN SIKAP KEWIRAUSAHAAN SYARIAH TERHADAP POTENSI BISNIS DIGITAL ( STUDI KASUS MAHASISWA EKONOMI SYARIAH UNIVERSITAS SULTAN AGENG TIRTAYASA )

Abstrak

Penelitian ini bertujuan menguji pengaruh literasi digital (X1) dan sikap kewirausahaan syariah (X2) terhadap potensi bisnis digital syariah (Y) pada mahasiswa Ekonomi Syariah Universitas Sultan Ageng Tirtayasa semester 4 ke atas. Latar belakang penelitian didasari rendahnya literasi digital dan sikap kewirausahaan syariah mahasiswa meski peluang bisnis digital syariah semakin besar di era transformasi ekonomi Islam. Populasi mencakup seluruh mahasiswa aktif dengan sampel 100 responden melalui purposive sampling dan rumus Slovin (e=10%). Data primer dikumpul via kuesioner Likert skala 1-5 berdasarkan indikator operasional variabel, dianalisis dengan PLS-SEM menggunakan SmartPLS 3.0. Analisis mencakup pengujian validitas (AVE>0.5, loading factor>0.7), reliabilitas (Cronbach Alpha>0.6, CR>0.7), asumsi klasik (normalitas Kolmogorov-Smirnov, heteroskedastisitas Glejser, multikolinearitas VIF<10), uji t parsial, uji F simultan, dan koefisien determinasi R². Hasil menunjukkan literasi digital dan sikap kewirausahaan syariah berpengaruh signifikan secara parsial dan simultan terhadap potensi bisnis digital, dengan model menjelaskan variasi kuat (R²>0.6). Penelitian ini berkontribusi pada pengembangan ekonomi digital syariah bagi generasi muda serta rekomendasi program pelatihan kewirausahaan berbasis teknologi halal di institusi Pendidikan.

This study aims to examine the influence of digital literacy (X1) and Sharia entrepreneurial attitude (X2) on Sharia digital business potential (Y) among Sharia Economics students at Sultan Ageng Tirtayasa University in semesters 4 and above. The research background stems from low digital literacy and Sharia entrepreneurial attitudes among students despite growing opportunities in Sharia digital business amid Islamic economic transformation. The population comprises all active students, with a sample of 100 respondents selected via purposive sampling and Slovin formula (e=10%). Primary data were collected through Likert-scale questionnaires (1-5) based on operational indicators of variables, analyzed using PLS-SEM with SmartPLS 3.0. Analysis includes validity tests (AVE>0.5, loading factor>0.7), reliability (Cronbach Alpha>0.6, CR>0.7), classical assumptions (Kolmogorov-Smirnov normality, Glejser heteroscedasticity, VIF<10 multicollinearity), partial t-test, simultaneous F-test, and coefficient of determination R². Findings indicate that digital literacy and Sharia entrepreneurial attitude significantly influence Sharia digital business potential both partially and simultaneously, with the model exhibiting strong explanatory power (R²>0.6). This research contributes to advancing Sharia digital economy for young generations and provides recommendations for halal technology-based entrepreneurship training programs in educational institutions.