A PRAGMATIC ANALYSIS OF DEIXIS IN HONNE’S ALBUM LOVE ME / LOVE ME NOT

Abstrak

This study employs a descriptive qualitative method to investigate the use of deixis in the song lyrics of HONNE's album Love Me / Love Me Not (2018). Adopting George Yule's (1996) pragmatic classification, the analysis reveals a total of 764 deixis distributed across the album's material. The frequency distribution shows an absolute dominance of person deixis at 82.7% (632 findings), followed by spatial deixis at 9.2% (70 findings) and temporal deixis at 8.1% (62 findings). Qualitatively, the use of these expressions in the album constructs the "Emotional Pendulum" narrative, where the use of proximal deictic markers on the Love Me (◑) side creates a sharp contrast with distal deictic markers on the Love Me Not (◐) side to construct a dynamic emotional narrative. These findings confirm that deixis in the album do not merely function as grammatical pointers but serve strategically as a navigation tool for intimacy, an architect of emotional distance, and a driver of regression or regret that strengthens the dual themes of romance and separation for the listener.