ANALISIS PERBANDINGAN PENDAPATAN PEDAGANG SAYUR KELILING DAN MENETAP DI KELURAHAN SERUA, CIPUTAT, TANGERANG SELATAN

Abstrak

Penelitian ini bertujuan untuk menganalisis dan membandingkan pendapatan pedagang sayur keliling dan pedagang sayur menetap di Kelurahan Serua, Kecamatan Ciputat, Kota Tangerang Selatan. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode pengumpulan data melalui observasi dan wawancara langsung kepada responden. Data yang dianalisis meliputi biaya tetap, biaya variabel, penerimaan, dan pendapatan usaha. Hasil penelitian menunjukkan bahwa total biaya usaha pedagang sayur menetap sebesar Rp162.820.000 per bulan, lebih tinggi dibandingkan pedagang sayur keliling sebesar Rp57.050.000 per bulan. Penerimaan pedagang sayur menetap mencapai Rp173.000.000 per bulan, sedangkan pedagang sayur keliling sebesar Rp63.000.000 per bulan. Pendapatan bersih yang diperoleh pedagang sayur menetap sebesar Rp10.180.000 per bulan, lebih tinggi dibandingkan pedagang sayur keliling sebesar Rp5.950.000 per bulan. Selisih pendapatan antara kedua jenis usaha tersebut sebesar Rp4.230.000 per bulan. Hasil penelitian menunjukkan bahwa pedagang sayur menetap memperoleh pendapatan yang lebih tinggi dibandingkan pedagang sayur keliling karena memiliki volume penjualan dan jumlah pelanggan yang lebih besar meskipun biaya operasional yang dikeluarkan juga lebih tinggi.     

This study aims to analyze and compare the income of mobile vegetable vendors and resident vegetable vendors in Serua Village, Ciputat District, South Tangerang City. The study used a descriptive quantitative approach with data collection methods through direct observation and interviews with respondents. The data analyzed included fixed costs, variable costs, revenue, and business income. The results showed that the total business costs of resident vegetable vendors were Rp162,820,000 per month, higher than those of mobile vegetable vendors at Rp57,050,000 per month. The revenue of resident vegetable vendors reached Rp173,000,000 per month, while that of mobile vegetable vendors was Rp63,000,000 per month. The net income earned by resident vegetable vendors was Rp10,180,000 per month, higher than that of mobile vegetable vendors at Rp5,950,000 per month.The difference in income between the two types of businesses was Rp4,230,000 per month. The results of the study show that resident vegetable traders earn higher incomes than traveling vegetable traders because they have a larger sales volume and number of customers, even though the operational costs incurred are also higher.