STRATEGI KOMUNIKASI PASAR TANJUNG BAJURE KOTA SUNGAI PENUH

Abstrak

Changes in urban inhabitants' everyday consumption habits, such as the practice of purchasing
ready-to-eat food, which generates waste in the form of food containers, disposable spoons and
forks, and their wrappers, were accompanied by an increase in consumption patterns. The
generation of garbage is significantly impacted by this consumption pattern, particularly in
metropolitan areas. Nearly every region of Indonesia, including the City of Sungaipuh in the
Province of Jambi, is littered with plastic trash. Plastic garbage has recently become a hot
concern in Sungai Full, where it has actually always been so. The increase in recent years in
headlines concerning plastic garbage serves to further support this. To ensure the campaign's
efficacy, it was chosen to spread the core themes through a variety of media and digital channels
after studying the scenario and determining the target audience. The target audience is actively
engaged by this promotion. Public awareness is raised by communication efforts, which sparks a
range of waste management-related actions.