PENGARUH E-TOURISM, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN WISATAWAN KE HOTEL FOUR POINTS BY SHERATON SEMINYAK BALI

Abstrak

Tujuan penelitian ini adalah untuk mengetahui: 1) pengaruh pengaruh e-tourism secara parsial terhadap kepuasan wisatawan di hotel Four Point By Sheraton Seminyak, Bali. 2) pengaruh kualitas pelayanan secara parsial terhadap kepuasan wisatawan di hotel Four Point By Sheraton Seminyak, Bali. 3) pengaruh fasilitas secara parsial terhadap kepuasan wisatawan di hotel Four Point By Sheraton Seminyak, Bali. 4) e-tourism, kualitas pelayanan, dan fasilitas secara simultan berpengaruh terhadap kepuasan wisatawan ke hotel Four Points By Sheraton Seminyak. Bali. Sampel yang digunakan dalam penelitian ini sebanyak 80 sampel, teknik analisis yang digunkan adalah regresi linear berganda. Hasil penelitian menunjukkan 1) E-tourism berpengaruh positif dan nyata secara parsial terhadap kepuasan wisatawan menginap di Hotel Four Points by Sheraton Bali, karena t-hitung lebih besar dari t-tabel atau 4,702 > 1,661. 2) Kualitas pelayanan berpengaruh positif dan tidak nyata secara parsial terhadap kepuasan wisatawan menginap di Hotel Four Points by Sheraton Bali, karena t-hitung lebih kecil dari t-tabel atau 1,644 < 1,661.  3) Fasilitas berpengaruh positif dan nyata secara parsial terhadap kepuasan wisatawan menginap di Hotel Four Points by Sheraton Bali, karena t-hitung lebih besar dari t-tabel atau 1,771 > 1,661. 4) E-tourism, kualitas pelayanan dan fasilitas berpengaruh nyata secara simultan terhadap kepuasan wisatawan menginap di Hotel Four Points by Sheraton Bali, karena F-hitung lebih besar dari F-tabel atau 30,429 > 2,70.

The purpose of this study was to determine: 1) the partial influence of e-tourism on tourist satisfaction at the Four Point By Sheraton Seminyak, Bali. 2) the partial influence of service quality on tourist satisfaction at the Four Point By Sheraton Seminyak, Bali. 3) the partial influence of facilities on tourist satisfaction at the Four Point By Sheraton Seminyak, Bali. 4) e-tourism, service quality, and facilities simultaneously influence tourist satisfaction at the Four Point By Sheraton Seminyak, Bali. The sample used in this study was 80 samples, the analysis technique used was multiple linear regression. The results of the study showed 1) E-tourism had a positive and significant partial effect on tourist satisfaction staying at the Four Points by Sheraton Bali, because the t-count was greater than the t-table or 4.702 > 1.661. 2) Service quality has a positive and partially insignificant effect on tourist satisfaction staying at the Four Points by Sheraton Bali Hotel, because the t-count is smaller than the t-table or 1.644 < 1.661. 3) Facilities have a positive and partially significant effect on tourist satisfaction staying at the Four Points by Sheraton Bali Hotel, because the t-count is greater than the t-table or 1.771 > 1.661. 4) E-tourism, service quality and facilities have a simultaneous significant effect on tourist satisfaction staying at the Four Points by Sheraton Bali Hotel, because the F-count is greater than the F-table or 30.429 > 2.70.