MERASA AMAN DI BALIK AKUN ALTER: PENGARUH PERCEIVED ANONYMITY TERHADAP ONLINE DECEPTION BEHAVIOR

Abstrak

Perkembangan media sosial menghadirkan fenomena akun alter, yaitu akun yang memberikan ruang bagi individu untuk berekspresi secara anonim. Penelitian ini bertujuan untuk mengetahui pengaruh perceived anonymity terhadap online deception behavior pada pengguna akun alter di Instagram. Menggunakan pendekatan kuantitatif dengan desain penelitian kausal, data diperoleh dari 139 pengguna akun alter melalui teknik accidental sampling. Instrumen penelitian berupa skala perceived anonymity dan skala online deception behavior yang telah diuji validitas dan reliabilitasnya. Analisis regresi linear sederhana menunjukkan bahwa terdapat pengaruh signifikan perceived anonymity terhadap online deception behavior. Hasil ini menunjukkan bahwa semakin tinggi persepsi anonimitas, semakin besar kecenderungan individu untuk melakukan perilaku penipuan daring. Penelitian ini memberikan pemahaman baru mengenai dinamika identitas digital dan implikasinya terhadap perilaku sosial di media sosial.

The rise of social media has created the phenomenon of alter accounts, which provide users with a space for anonymous expression. This study aims to examine the influence of perceived anonymity on online deception behavior among Instagram alter account users. Using a quantitative approach and causal design, data were collected from 139 participants through accidental sampling. The research instruments consisted of perceived anonymity and online deception behavior scales, both tested for validity and reliability. Simple linear regression analysis indicated a significant influence of perceived anonymity on online deception behavior. The findings suggest that higher perceived anonymity increases individuals’ tendency to engage in online deception. This study contributes to the understanding of digital identity dynamics and their social implications on social media platforms.