DIPLOMASI SOFT POWER PEMERINTAH KOREA SELATAN MELALUI PENGARUH IDOL KPOP BAGI GEN Z DI INDONESIA PADA MASA PEMERINTAHAN MOON JAE IN

Abstrak

Implementasi diplomasi soft power Korea Selatan melalui pengaruh industri K-Pop terhadap Generasi Z di Indonesia selama pemerintahan Moon Jae-in. Analisis kualitatif digunakan untuk menyelidiki bagaimana K-Pop membentuk gaya hidup, konsumsi, dan persepsi Indonesia terhadap Korea Selatan, serta peran pemerintah dalam strategi ini. Penelitian ini mengkaji keberhasilan dan tantangan diplomasi soft power melalui K-Pop, termasuk dampak ekonomi dan budaya, dan isu-isu terkait fanatisme dan homogenisasi budaya. Kesimpulannya, diplomasi soft power Korea Selatan melalui K-Pop efektif dalam meningkatkan citra positif dan memperkuat hubungan bilateral dengan Indonesia, namun perlu mempertimbangkan dampak negatif potensial.

The implementation of South Korea's soft power diplomacy through the influence of the K-Pop industry on Generation Z in Indonesia during the Moon Jae-in administration. A qualitative analysis is used to investigate how K-Pop shapes Indonesian lifestyles, consumption patterns, and perceptions of South Korea, as well as the government's role in this strategy. The research explores the successes and challenges of soft power diplomacy through K-Pop, including economic and cultural impacts, and issues related to fanaticism and cultural homogenization. In conclusion, South Korea's soft power diplomacy through K-Pop has been effective in enhancing its positive image and strengthening bilateral relations with Indonesia, but potential negative impacts need to be considered.