PENGUATAN KAPASITAS KELEMBAGAAN DESA WISATA DI DESA SELAMANIK, KECAMATAN CIPAKU, KABUPATEN CIAMIS
Kata Kunci:
Penguatan Kelembagaan, Desa Wisata, Kapasitas SDM, Promosi PartisipatifAbstrak
Desa Wisata Selamanik meraih prestasi nasional sebagai Juara 3 Anugerah Desa Wisata Indonesia (ADWI) 2023 kategori Homestay. Namun, capaian tersebut belum sepenuhnya diimbangi dengan kapasitas sumber daya manusia dan tata kelola kelembagaan yang memadai, khususnya dalam kemampuan bahasa asing dan koordinasi internal. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pelaksanaan penguatan kapasitas kelembagaan sebagai upaya menjaga keberlanjutan pengelolaan desa wisata pascaprestasi. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik observasi, wawancara, dan dokumentasi melalui kegiatan sosialisasi dan pendampingan. Hasil penelitian menunjukkan bahwa kegiatan tersebut mampu meningkatkan pemahaman perangkat desa dan pengelola wisata terhadap peran kelembagaan, mengidentifikasi urgensi peningkatan kompetensi sumber daya manusia, serta mendorong strategi promosi partisipatif dengan melibatkan pemuda desa.
Selamanik Tourism Village achieved national recognition as the 3rd winner of the 2023 Indonesian Tourism Village Award (ADWI) in the Homestay category. However, this achievement has not been fully matched by adequate human resources and institutional management capacity, particularly in terms of foreign language skills and internal coordination. This study aims to describe and analyze the implementation of institutional capacity building as an effort to maintain the sustainability of tourism village management after the achievement. The study uses a qualitative descriptive approach with observation, interview, and documentation techniques through socialization and mentoring activities. The results of the study show that these activities are able to increase the understanding of village officials and tourism managers regarding the role of institutions, identify the urgency of improving human resource competencies, and encourage participatory promotion strategies by involving village youth.
