BENTUK TINDAK TUTUR DIREKTIF DALAM INTERAKSI JUAL BELI DI PASAR TRADISIONAL LEMBANG KOTA TANGERANG
Kata Kunci:
Direktif, Mitra Tutur, Penutur, Pragmatik, Tindak TuturAbstrak
Seorang penutur memiliki kemampuan untuk memengaruhi mitra tutur agar melakukan tindakan tertentu sesuai maksud yang ingin disampaikan. Melalui kajian mengenai tindak tutur direktif dalam transaksi jual-beli di Pasar Lembang, Kota Tangerang, penelitian ini berupaya menggambarkan bagaimana pola dan fungsi tindak tutur direktif muncul dalam interaksi antara penjual dan pembeli di pasar tradisional tersebut. Penelitian dilakukan dengan menggunakan pendekatan pragmatik melalui teknik observasi, perekaman, dan pencatatan, kemudian data dianalisis berdasarkan bentuk serta fungsi tindak tutur yang teridentifikasi. Temuan penelitian mengungkap bahwa bentuk tindak tutur direktif yang digunakan dalam interaksi jual-beli di Pasar Lembang mencakup mengajak, memerintah, melarang, menasihati, memberi saran, dan meminta. Adapun fungsi tindak tutur direktif yang tampak dalam percakapan antara pedagang dan pembeli meliputi fungsi mengajak, memerintah, melarang, menasihati, dan meminta.
A speaker has the ability to influence their interlocutor to carry out certain actions in accordance with the speaker’s intention. This study, which examines directive speech acts in buying and selling interactions at Lembang Market, Tangerang City, aims to describe the patterns and functions of directive speech acts that appear in exchanges between sellers and buyers in the traditional market setting. The research was conducted using a pragmatic approach through observation, recording, and note-taking techniques. The collected data were then analyzed based on the identified forms and functions of directive speech acts. The findings reveal that the directive speech acts used in interactions at Lembang Market include inviting, commanding, prohibiting, advising, giving suggestions, and requesting. Furthermore, the functions of directive speech acts observed in seller–buyer conversations encompass inviting, commanding, prohibiting, advising, and requesting.
