PEMBERDAYAAN MASYARAKAT MELALUI INOVASI PRODUK UMKM SEBAGAI UPAYA PENINGKATAN EKONOMI LOKAL : STUDI KASUS PROGRAM KKN DI DESA GAMPONG BARO, ACEH JAYA

Abstrak

Pengabdian ini bertujuan untuk memberdayakan masyarakat Desa Gampong Baro melalui pengembangan inovasi produk UMKM sebagai upaya peningkatan ekonomi lokal. Kegiatan dilaksanakan selama satu bulan dari 27 Oktober hingga 27 November 2025 dengan melibatkan 7 mahasiswa Administrasi Bisnis STIAPEN. Metode pelaksanaan meliputi pelatihan ecoprint pada totebag dan pembuatan sate padang sebagai program khusus, serta gotong royong, sosialisasi anti-bullying, pendampingan posyandu, dan pembuatan plang edukasi sampah sebagai program umum. Hasil pengabdian menunjukkan peningkatan keterampilan masyarakat dalam inovasi produk, peningkatan kesadaran lingkungan, dan penguatan kegiatan sosial di desa. Program ini memberikan kontribusi nyata terhadap pengembangan ekonomi mandiri masyarakat melalui pemanfaatan potensi lokal yang ada.

This community service aims to empower the community of Gampong Baro Village through the development of product innovation for Micro, Small, and Medium Enterprises (MSMEs) to improve the local economy. The activity was conducted for one month, from October 27 to November 27, 2025, involving seven students from the Business Administration study program. The implementation methods included special programs such as ecoprint training on tote bags and Padang satay making, as well as general programs like mutual cooperation (gotong royong), anti-bullying socialization, assistance with the community health center (posyandu), and the creation of educational waste signs. The results of this service showed an increase in community skills in product innovation, heightened environmental awareness, and the strengthening of social activities within the village. This program provides a tangible contribution to the development of an independent community economy by leveraging existing local potential.