ANALISIS DAMPAK E-COMERCE TERHADAP PEDAGANG PASAR TRADISIONAL DI LEUWILIANG PERSPEKTIF ETIKA BISNIS ISLAM

Abstrak

Perkembangan teknologi digital pada era industri 4.0 dan society 5.0 telah mendorong transformasi signifikan dalam sistem perdagangan, salah satunya melalui e-commerce. E-commerce menawarkan kemudahan akses, efisiensi transaksi, serta perluasan jangkauan pasar yang berdampak langsung pada perubahan pola konsumsi masyarakat. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan berbasis data primer dan sekunder. Data primer diperoleh melalui observasi dan wawancara dengan pedagang dan konsumen di Pasar Tradisional Leuwiliang, sedangkan data sekunder diperoleh dari jurnal ilmiah, buku, laporan, dan sumber resmi terkait perkembangan e-commerce di Indonesia. penelitian juga menunjukkan bahwa kehadiran e-commerce menimbulkan tantangan sekaligus peluang bagi pedagang pasar tradisional. Tantangan utama berupa meningkatnya persaingan usaha, terutama dari segi harga, kecepatan layanan, dan kemudahan transaksi.

The development of digital technology in the era of Industry 4.0 and Society 5.0 has driven significant transformations in the trading system, particularly through the emergence of e-commerce. E-commerce offers ease of access, transaction efficiency, and broader market reach, which directly influence changes in consumer behavior. This study employs a descriptive qualitative method using both primary and secondary data sources. Primary data were obtained through observations and interviews with traders and consumers at the Leuwiliang Traditional Market, while secondary data were collected from academic journals, books, reports, and official sources related to the development of e-commerce in Indonesia. The findings indicate that the presence of e-commerce creates both challenges and opportunities for traditional market traders. The main challenges include increased business competition, particularly in terms of pricing, service speed, and transaction convenience.