PENGARUH CUSTOMER EXPERIENCE DAN VARIASI PRODUK TERHADAP MINAT BELI ULANG BITTERSWEET BY NAJLA CABANG DEPOK

Abstrak

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan variasi produk terhadap minat beli
ulang produk Bittersweet By Najla Cabang Depok. Pengumpulan data dilakukan melalui penyebaran kuesioner secara
online menggunakan google form kepada 100 responden. Hasil penelitian menunjukkan bahwa variabel customer
experience dan variasi produk berpengaruh baik secara parsial dan simultan terhadap minat beli ulang Bittersweet By
Najla Cabang Depok.

This study aims to analyze the effect of customer experience and product variations on the repurchase intention of
Bittersweet By Najla products, Depok Branch. Data was collected by distributing online questionnaires using google
form to 100 respondents. The results showed that the variable customer experience and product variation had an effect
both partially and simultaneously on the repurchase intention of Bittersweet By Najla, Depok Branch.