EFEKTIVITAS PENERAPAN PEMASARAN DIGITAL UNTUK MEMBANGUN BRAND AWARENESS DI PT VICTORY INTERNATIONAL FUTURES

Abstrak

Pengabdian masyarakat yang berupa melalui pembuatan konten edukasi untuk meningkatkan kesadaran merk PT Victory International Futures di media sosial. Dalam era digital, pemasaran telah bergeser dari metode tradisional ke pendekatan digital yang lebih interaktif dan tertarget. Tujuan utama dari kegiatan ini adalah untuk menyebarluaskan informasi mengenai produk dan layanan perusahaan, serta meningkatkan pemahaman masyarakat tentang trading. Proses pengabdian masyarakat ini meliputi tiga tahap: perencanaan, pelaksanaan, dan evaluasi. Melalui Analisis SWOT digunakan untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman serta untuk menganalisis efektivitas strategi pemasaran digital dalam membangun brand awareness pada PT. Victory International Futures. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran digital di PT. Victory International Futures telah memberikan dampak positif. Melalui penerapan pemasaran digital, perusahaan berhasil meningkatkan kesadaran merek, membangun kepercayaan masyarakat.

Community service in the form of creating educational content to increase brand awareness of PT Victory International Futures on social media. In the digital era, marketing has shifted from traditional methods to a more interactive and targeted digital approach. The main objective of this activity is to disseminate information about the company's products and services, as well as increase public understanding of trading. This community service process includes three stages: planning, implementation, and evaluation. Through SWOT Analysis, it is used to evaluate the strengths, weaknesses, opportunities, and threats as well as to analyze the effectiveness of digital marketing strategies in building brand awareness at PT. Victory International. brand awareness at PT Victory International Futures. The results showed that the implementation of digital marketing strategies at PT Victory International Futures has had a positive impact. Through the implementation of digital marketing, the company has succeeded in increasing brand awareness, building public trust. Translated with DeepL.com (free version).