FACTORS THAT INFLUENCE THE INTENTION TO CONTINUE WITH OFD

Abstrak

The implementation of OFD is very widespread and widely used in Indonesia and is very helpful for the Indonesian people. The focus of this research is to determine what influences continuance intention mediated by attitude. Distributing surveys and assessing a specific population or sample with quantitative data is a key component of quantitative research procedures, which often include random sampling techniques. People residing in Batam and utilizing the Online Food Delivery app constitute the target population of the study. Three hundred respondents fall within the target demographic of the study. The results indicate that Subjective Norms, Time Saving, Perceived Behavioral Control,And Product Involvement has a positive and significant influence onAttitude, while Price Saving has a negative and significant influence on Attitude. Furthermore, the variables Perceived Behavioral Control, Product Involvement,And Attitudehas a positive and significant influence on Continuance Intention. However, Subjective Norm And Price Saving does not have a significant influence on Continuance Intention. Besides that, Attitude proven to mediate the influence Subjective Norm, Price Saving, Time Saving, Perceived Behavioral Control, and Product Involvement to Continuance Intention, although Perceived Behavioral Control shows a negative influence in this relationship.