IMPACT OF SUPPLIER RELATIONSHIP MANAGEMENT AND TRUST ON BATAM SUPPLY CHAIN SUSTAINABILITY

Abstrak

Supply chain sustainability has become a critical concern for industries in Batam City due to increasing global environmental standards. However, the mechanism of how Supplier Relationship Management (SRM) influences sustainability remains underexplored, particularly regarding the role of Trust. This study aims to analyze the role of Trust as a moderating variable in the relationship between Supplier Relationship Management and Supply Chain Sustainability in Batam City. Data were collected using a sampling approach based on the formula by Hair et al. (2019). The questionnaire consisted of demographic information and 18 items related to SRM, Supply Chain Sustainability, and Trust. Following the guideline to multiply items by ten, a total of 180 respondents were sampled. The data were analyzed using SPSS for descriptive statistics and SmartPLS for structural equation modeling. The empirical results indicate that while SRM positively influences sustainability, Trust does not strengthen the relationship between Supplier Relationship Management and Supply Chain Sustainability. This suggests that trust is not a decisive factor in enhancing the impact of SRM in this context. Consequently, these findings imply that companies in Batam should prioritize strengthening operational SRM protocols and technical collaboration rather than relying solely on relational trust to drive sustainability performanc.