PENGARUH SUPPLIER RELATIONSHIP MANAGEMENT TERHADAP SUPPLY CHAIN MANAGEMENT SUSTAINABILITY DENGAN TRUST SEBAGAI VARIABEL MODERASI

Abstrak

Penelitian ini berfokus pada pengaruh supplier relationship management terhadap supply chain management sustainability dengan trust sebagai moderasi. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif dan eksplanatori. Populasi dalam penelitian ini adalah manajer dan staf yang bekerja di bagian pengelolaan rantai pasok (supply chain) pada perusahaan manufaktur di Indonesia yang menerapkan strategi SRM. Hasil temuan menunjukkan bahwa supplier relationship management berpengaruh signifikan positif terhadap supply chain management sustainability. Namun lain halnya dengan Trust tidak berpengaruh signifikan terhadap supply chain management sustainability. Sejalan dengan pengaruh moderasi dari trust antara Supplier Relationship Management dengan Supply Chain Management Sustainability.

This study focuses on the influence of supplier relationship management on supply chain management sustainability with trust as a moderation. This study is a quantitative study with a descriptive and explanatory approach. The population in this study were managers and staff working in the supply chain management department of manufacturing companies in Indonesia that implement SRM strategies. The findings show that supplier relationship management has a significant positive effect on supply chain management sustainability. However, Trust does not have a significant effect on supply chain management sustainability. In line with the moderating effect of trust between Supplier Relationship Management and Supply Chain Management Sustainability.