FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO INVEST CRYPTOCURRENCY TERHADAP GEN Z DI INDONESIA
Kata Kunci:
Overconfidence Bias, Anchoring Bias, Herding Bias, Fear and Greed, Regret Aversion, Loss AversionAbstrak
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat Generasi Z di Indonesia untuk berinvestasi di Cryptocurrency. Seperti Overconfidence Bias, Anchoring Bias, Herding Bias, Fear and Greed, Regret Aversion, Loss Aversion. Target sampling adalah Gen Z yang berniat berinvestasi di Cryptocurrency. Metode Snowball Sampling digunakan untuk menyebarkan kuesioner kepada mereka yang pernah menggunakan Cryptocurrency. untuk mendapatkan bukti empiris dari sampel 220 responden yang disurvey dan dianalisis dengan menggunakan metode PLS-SEM. Hasil penelitian menunjukkan bahwa variable seperti Overconfidence Bias, Herding Bias, Fear and Greed, Regret Aversion, Loss Aversion berpengaruh signifikan positif dan Anchoring Bias Berpengaruh signifkan negatif terhadap Intention to invest Cryptocurrency. Selain itu penelitian ini juga meneliti faktor yang mempengaruhi niat Gen Z di Indonesia dalam mengalokasikan keuangannya dalam Cryptocurrency yang merupakan hal yang baru karena konsep ini jarang digunakan pada penelitian sejenis.]
This study aims to determine the factors that influence the intention of Generation Z in Indonesia to invest in Cryptocurrency. Such as Overconfidence Bias, Anchoring Bias, Herding Bias, Fear and Greed, Regret Aversion, Loss Aversion. The sampling target is Gen Z who intends to invest in Cryptocurrency. Snowball sampling method is used to distribute questionnaires to those who have used Cryptocurrency. to obtain empirical evidence from a sample of 220 respondents who were surveyed and analyzed using the PLS-SEM method. The results showed that variables such as Overconfidence Bias, Herding Bias, Fear and Greed, Regret Aversion, Loss Aversion had a positive significant effect and Anchoring Bias had a negative significant effect on Intention to invest Cryptocurrency. In addition, this study also examines the factors that influence Gen Z's intention in Indonesia in allocating their finances in Cryptocurrency which is new because this concept is rarely used in similar studies.
