PENGARUH TREN AFFILIATE MARKETING TERHADAP MINAT BERWIRAUSAHA MAHASISWA FEBI UIN RADEN FATAH PALEMBANG

Abstrak

Penelitian ini bertujuan untuk menganalisis pengaruh tren affiliate marketing terhadap minat berwirausaha mahasiswa Fakultas Ekonomi dan Bisnis Islam (FEBI) UIN Raden Fatah Palembang. Menggunakan pendekatan kuantitatif deskriptif dengan metode survei, data dikumpulkan dari 37 responden mahasiswa aktif melalui kuesioner terstruktur berbasis skala Likert 1–5. Variabel tren affiliate marketing diukur melalui empat dimensi: pengetahuan, keterlibatan, pengalaman/kompetensi, dan persepsi kemudahan. Sementara minat berwirausaha diukur melalui lima dimensi: sikap wirausaha, dukungan lingkungan, efikasi diri, intensi berwirausaha, dan motivasi berbasis nilai Islam. Hasil analisis menunjukkan bahwa tren affiliate marketing memiliki korelasi positif yang signifikan terhadap minat berwirausaha mahasiswa (r = 0,671; p < 0,001). Sub-dimensi persepsi kemudahan dan keterlibatan aktif merupakan prediktor terkuat. Temuan ini mengindikasikan bahwa keterlibatan mahasiswa dalam ekosistem affiliate marketing secara nyata berkontribusi dalam membentuk mental kewirausahaan digital berbasis syariah.

This study aims to analyze the influence of affiliate marketing trends on the entrepreneurial interest of students at the Faculty of Islamic Economics and Business (FEBI), UIN Raden Fatah Palembang. Using a descriptive quantitative approach with a survey method, data were collected from 37 active student respondents through a structured Likert scale 1–5 questionnaire. The affiliate marketing trend variable was measured through four dimensions: knowledge, involvement, experience/competence, and perceived ease of use. Entrepreneurial interest was measured through five dimensions: entrepreneurial attitude, environmental support, self-efficacy, entrepreneurial intention, and Islamic value-based motivation. Results show that affiliate marketing trends have a significant positive correlation with students' entrepreneurial interest (r = 0.671; p < 0.001). The sub-dimensions of perceived ease of use and active involvement are the strongest predictors. These findings indicate that student engagement in the affiliate marketing ecosystem meaningfully contributes to shaping a digital sharia-based entrepreneurial mindset.