PENGARUH REKRUTMEN KARYAWAN DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. INTAN PARIWARA CABANG SERANG

Abstrak

Persaingan bisnis yang semakin ketat menuntut perusahaan mengelola sumber daya manusia secara optimal, khususnya pada PT. Intan Pariwara Cabang Serang yang menghadapi permasalahan rekrutmen tanpa prosedur memadai serta rendahnya kepuasan kerja karyawan yang berdampak pada kinerja. Penelitian ini bertujuan mengetahui pengaruh rekrutmen karyawan dan kepuasan kerja terhadap kinerja karyawan, baik secara parsial maupun simultan. Kajian pustaka mencakup teori manajemen sumber daya manusia, rekrutmen, kepuasan kerja, dan kinerja karyawan yang diperkuat penelitian terdahulu yang relevan. Penelitian menggunakan metode kuantitatif dengan pendekatan asosiatif. Data dikumpulkan melalui kuesioner, wawancara, dan observasi terhadap 35 responden yang merupakan seluruh karyawan (sampel jenuh), lalu dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, serta uji hipotesis dengan bantuan SPSS V.26. Hasil penelitian menunjukkan rekrutmen karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan (thitung 2,313 > ttabel; sig. 0,045), kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan (thitung 2,871 > ttabel; sig. 0,007), serta kedua variabel secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan (Fhitung 20,867; sig. 0,000) dengan nilai R Square 0,566. Disimpulkan bahwa peningkatan kualitas rekrutmen dan kepuasan kerja bersama-sama mampu meningkatkan kinerja karyawan pada PT. Intan Pariwara Cabang Serang.

Increasingly tight business competition requires companies to optimally manage human resources, particularly at PT. Intan Pariwara Cabang Serang, which faces recruitment without adequate procedures and low employee job satisfaction affecting performance. This study aims to examine the effect of employee recruitment and job satisfaction on employee performance, both partially and simultaneously. The literature review covers human resource management theory, recruitment, job satisfaction, and employee performance, supported by relevant prior studies. A quantitative method with an associative approach was employed. Data were collected through questionnaires, interviews, and observation of 35 respondents representing the entire population (saturated sampling), then analyzed using validity, reliability, classical assumption tests, multiple linear regression, and hypothesis testing with SPSS V.26. Results show employee recruitment has a positive and significant effect on employee performance (tcount 2.313 > ttable; sig. 0.045), job satisfaction has a positive and significant effect on employee performance (tcount 2.871 > ttable; sig. 0.007), and both variables simultaneously have a positive and significant effect on employee performance (Fcount 20.867; sig. 0.000), with an R Square value of 0.566. It is concluded that improving recruitment quality and job satisfaction together can enhance employee performance at PT. Intan Pariwara Cabang Serang.