NAVIGASI TRANSFORMASI KONSUMEN DALAM KONTEKS BELANJA ONLINE SHOPEE DAN IMPLIKASINYA PADA MANAJEMEN KEUANGAN SYARIAH

Abstrak

This article explores the results of a case study on the transformation of consumer behavior in online shopping on the Shopee platform and its impact on sharia financial management. This study analyzes the significant changes in consumer lifestyles, preferences and interactions triggered by technological advances, urbanization and social change. This article examines how social media, specifically Shopee, influences consumer preferences and purchasing decisions through online reviews and interactions. Security and privacy in online shopping is a major concern, with Shopee continuing to innovate to increase consumer comfort and satisfaction. The social impact on Islamic financial management is also analyzed, showing how changes in online shopping behavior can influence the financial decisions of consumers looking for Islamic financial solutions. In addition, the challenges and opportunities for Islamic finance in adapting products and services to changing consumer behavior are discussed, including aspects of user interface, recommendation algorithms, social interactions, and security enhancements.