PENERAPAN PRINSIP EKONOMI MANAJERIAL DALAM INDUSTRI RESTORAN JEPANG : KAJIAN PUSTAKA STUDI KASUS TANPOPO STEAK HOUSE JAKARTA

Abstrak

Tanpopo Steak House, sebuah restoran Jepang premium di Jakarta. Dalam industri kuliner yang kompetitif, pengambilan keputusan berbasis analisis ekonomi menjadi kunci keberhasilan usaha. Ekonomi manajerial mencakup penerapan teori permintaan dan penawaran, elastisitas harga, analisis biaya, serta strategi penetapan harga dan diferensiasi produk. Dengan pendekatan kualitatif deskriptif dan studi kasus, data diperoleh melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan bahwa Tanpopo Steak House menerapkan prinsip ekonomi manajerial secara efektif, seperti strategi bundling untuk mendorong permintaan, penetapan harga berdasarkan elastisitas konsumen, serta pengelolaan biaya melalui efisiensi stok dan sumber daya. Diferensiasi produk melalui kualitas bahan premium dan teknik memasak khas Jepang menjadi keunggulan kompetitif utama. Penelitian ini memberikan kontribusi praktis bagi pelaku usaha restoran dalam memahami pentingnya pendekatan ekonomi dalam pengambilan keputusan, khususnya di segmen pasar kuliner menengah ke atas.

This study analyzes the application of managerial economics principles in the operations and business strategy of Tanpopo Steak House, a premium Japanese restaurant in Jakarta. In a competitive culinary industry, decision-making based on economic analysis is essential for business success. Managerial economics involves the use of demand and supply theory, price elasticity, cost analysis, as well as pricing and product differentiation strategies. Using a qualitative descriptive approach and case study method, data were collected through interviews, observations, and internal documentation. The findings indicate that Tanpopo Steak House effectively applies managerial economics principles, such as bundling strategies to stimulate demand, pricing based on consumer elasticity, and cost control through inventory and resource efficiency. Product differentiation, through premium ingredients and authentic Japanese grilling techniques, serves as the restaurant’s core competitive advantage. This study offers practical insights for restaurant business operators in understanding the importance of economic approaches in decision-making, particularly in the mid-to-high-end culinary market segment.