PENERAPAN MANAJEMEN OPERASIONAL DI ERA DIGITAL DAN PERKEMBANGAN E – COMMERCE
Kata Kunci:
Operational Management, Era Digita, E-commerce, Big Data, IoTAbstrak
Transformasi Digital dalam Operasi. Perusahaan dituntut untuk mengadopsi sistem digital guna meningkatkan efisiensi operasional. Ini mencakup otomatisasi proses produksi, penggunaan sistem ERP, serta integrasi teknologi informasi dalam rantai pasok. Peran E-Commerce dalam Strategi Operasional. E-commerce mengubah pola distribusi dan pemasaran. Perusahaan kini harus mampu mengelola logistik, inventaris, dan layanan pelanggan secara real-time untuk memenuhi ekspektasi konsumen yang menginginkan kecepatan dan kenyamanan. Tantangan Infrastruktur dan SDM. Di Indonesia, tantangan utama terletak pada infrastruktur logistik yang belum merata dan keterbatasan sumber daya manusia yang memahami teknologi digital secara mendalam. Peluang Efisiensi dan Inovasi. E-commerce membuka peluang efisiensi biaya operasional, peningkatan pemasaran digital, serta penciptaan aliran pendapatan baru. Namun, hal ini juga menuntut adaptasi cepat terhadap perubahan teknologi dan perilaku konsumen. Kesiapan Etika dan Keamanan.
Digital Transformation in Operations. Companies are required to adopt digital systems to improve operational efficiency. This includes automation of production processes, use of ERP systems, and integration of information technology in the supply chain. The Role of E-Commerce in Operational Strategy. E-commerce is changing distribution and marketing patterns. Companies must now be able to manage logistics, inventory, and customer service in real-time to meet consumer expectations for speed and convenience. Infrastructure and HR Challenges. In Indonesia, the main challenges lie in the uneven logistics infrastructure and limited human resources who understand digital technology in depth. Efficiency and Innovation Opportunities. E-commerce opens up opportunities for operational cost efficiency, increased digital marketing, and the creation of new revenue streams. However, this also requires rapid adaptation to changes in technology and consumer behavior. Ethics and Security Readiness.
