FOSTERING CREATIVITY AND DIGITAL SKILLS IN VISUAL COMMUNICATION DESIGN THROUGH LEARNING GRAMMAR AND SPEAKING CONVERSATION SKILLS

Abstrak

With a focus on the development of speaking and grammatical skills that are essential for vocational students, this research looks at how English language education is incorporated into the Design and Visual Communication (DKV) curriculum at SMK Negeri 7 Batam. This study emphasizes the importance of language competency in improving academic achievement and professional preparedness, especially in view of the growing worldwide significance of English in the design and multimedia industries. The study employs a mixed-methods approach, combining questionnaires, classroom observations, and interviews to determine the particular requirements of DKV students and evaluate the efficacy of existing teaching strategies. The results show that collaborative and project-based learning settings greatly aid in the acquisition of English by matching language proficiency with design-oriented activities including group discussions, presentations, and critiques.