THE EFFECT OF SERVICE QUALITY AND MEMBER PARTICIPATION ON THE PERFORMANCE OF KUD (VILLAGE UNIT COOPERATIVE) PAKONG

Abstrak

Cooperatives as family-based economic institutions need member support and quality services in order to achieve common goals. This study aims to analyze and test the influence of independent variables, namely Service Quality (X 1) and Member Participation (X 2), on dependent variables, namely Cooperative Performance (Y), in KUD (Village Unit Cooperatives). The research method used was a quantitative approach with data collection techniques through questionnaires to 5 respondents who were active cooperative members in Pakong village.  Data analysis was carried out using multiple linear regression. The results of the study show that the quality of service has a positive and significant effect on the performance of the cooperative, which means that the better the service provided by the management to members, the higher the performance of the cooperative. In addition, member participation also has a positive and significant effect on cooperative performance, showing that active involvement of members in activities and decision-making can increase the effectiveness and productivity of cooperatives. Simultaneously, these two variables have a significant effect on improving the performance of cooperatives. and the achievement of cooperative goals.